PROJECT
Nurse Practitioner mobile app
TIMELINE
6 Weeks
PURPOSE
This zero to one app was created for a healthcare company that utilizes a nurse practitioner-based model to make holistic, value-based primary care more accessible to patients.
Greater Good Health provides senior-focused primary care. They leverage nurse practitioners (np's) to offset the supply shortage of primary care providers, particularly in underserved communities and areas facing physician shortages.
My team was tasked to help them build a robust digitally-enabled business. The initial goal was to provide product strategy guidance, which we could then use in a subsequent discovery engagement to flesh out an MVP and build it.
The app we designed is used to support np's in their scheduling, professional development, and community engagement. It aims to address the unique challenges faced by np's, including managing busy schedules, staying updated with medical knowledge, and connecting with peers.
RESEARCH METHODS AND DESIGN TOOLS
User Interviews
Prototype Testing
figma
Figma
User Journey
Personas
DESIGN PROCESS
Empathize
Define
Ideate
Prototype
Test
MY ROLE
I was the only UX designer and collaborated closely with pm's, engineers, and stakeholders.
I led UX/UI by running user research, making wireframes, hi-fi mockups, and prototypes. Parallel to that, our product team ran stakeholder workshops for strategy, product focus, and prioritization which I was also a part of. My final deliverables included user research findings, wireframes, hi-fi mockups, prototypes, and a design system.
UNDERSTANDING
THE USER
Common feedback included: fatigue and burnout, having multiple places to go for medical knowledge, and wanting better insight into their schedules.
I started by interviewing stakeholders, learning about the company, np's, and their current workflow. One thing that stood out to me was how stressful and demanding the job is and leads to burnout. Because of this, the company places value on community, wellbeing, and career growth for their employees. They want to cultivate a team of np's that empower each other.
I then interviewed 12 np's to understand their needs and pain points:
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95% wanted platform to connect with other np's for support and knowledge
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92% wanted better way to manage and track their schedules
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85% desired easier access to continuing education resources
DESIGN
The design was to encourage np's to connect with others to share in their healthcare journey, thus finding support, comraderies, and balance through connectivity.
I took inspiration from mindfulness, scheduling, and social/community style apps for parts of the UI. Because this is a new digital product, I also needed to ensure the vision on branding and visual language was evident throughout the designs.
While there were a lot of features we wanted to include in the app, we had to narrow the scope for an MVP, with plans to add new features over time. The core features included a scheduling page, learning hub, and a community section.
An intuitive calendar interface with bulk scheduling for recurring appointments, real-time updates and notifications, and integration with hospital systems for seamless data sync.
PROTOTYPES,
TESTING, AND IMPROVEMENTS
I prototyped and tested key user flows with np's and iterated the design based on feedback.
I conducted usability tests with 5 np's, focusing on key tasks such as viewing schedule updates, completing a learning module, and participating in a community discussion.
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93% success rate for scheduling related tasks
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87% found the learning hub intuitive to navigate
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90% expressed enthusiasm about the community features
Based on user feedback and observations, I made several tweaks:
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Added a quick schedule feature for urgent appointments
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Implemented a "save for later" option in the learning hub
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Introduced topic tagging in community discussions for easier navigation
